When purchasing foundation, consider skin type and undertone. Visit a store to test shades on your jawline in natural light. Choose a formula (liquid, powder, cream) suitable for your skin type—oily, dry, combination, or sensitive. Consult with store experts and ask for samples if available. Assess the color match in different lighting conditions before purchasing. Check the store's return policy for flexibility if the foundation doesn't work well for you. Take your time to find the perfect match since skin tones vary, and what works for others may not suit you.
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